Ferrari's 296 GTB Assetto Fiorano is already a technically dense machine — a 120-degree twin-turbocharged V6 paired with an electric motor producing 830 hp combined — but the F2004 Tribute Livery edition adds a second layer of significance. Released in 2024 to mark two decades since Michael Schumacher delivered Ferrari their sixth consecutive constructors' championship, this road car wears graphics drawn directly from one of the most statistically dominant Formula 1 cars ever built. BBR Models captures that story in die-cast at 1:64.
The Ferrari 296 GTB Assetto Fiorano
Unveiled in June 2021 and in production from 2022, the 296 GTB (Type F171) represents Ferrari's first mid-engine road car to use a V6 layout since the Dino era. The Assetto Fiorano package sheds approximately 12 kg through a titanium exhaust, Multimatic shock absorbers and carbon-fibre componentry. At 4,565 mm long and with 830 hp on tap, it sits at the extreme edge of what a road-registered Ferrari can deliver.
Barcode, Barrichello and a Record-Equalling Season
The F2004 won 15 of 18 races in the 2004 FIA Formula 1 World Championship, with Michael Schumacher taking 13 victories on his way to a seventh drivers' title — equalling the then-record — while Rubens Barrichello contributed the rest. The geometric red and white barcode pattern that appeared on the F2004's engine cover and sidepods was a Philip Morris graphic device introduced after tobacco advertising bans took effect in key markets. Ferrari revived it on the 296 GTB Assetto Fiorano in 2024, exactly 20 years on from that season.
BBR Models at 1:64 — Italian Craft, Compact Footprint
BBR Models, the Italian manufacturer with a longstanding reputation in high-fidelity Ferrari replicas, produces this as a die-cast 1:64 scale model car. At this scale the 296 GTB Assetto Fiorano measures approximately 7.0 cm in length, making it one of the more detailed renderings of this livery in a small-format segment. The barcode graphics — the defining feature of this edition — are reproduced across the flanks and engine cover in red and white.
In the Display Cabinet
At 7.0 cm long, this model occupies a minimal footprint while delivering considerable visual impact through its livery alone. The natural pairing is a 1:64 replica of the actual Ferrari F2004 Formula 1 car, creating a side-by-side tribute display that spans two decades of Ferrari history. It also sits coherently alongside other BBR 1:64 Ferrari road car models, or within a broader Schumacher-era Ferrari collection that runs from the F2003-GA through to the F2004.
Frequently asked questions
How big is the 1:64 scale model?
The real Ferrari 296 GTB is 4,565 mm long. Divided by 64, the model measures approximately 7.0 cm in length. That is compact enough to fit several models side by side in a single shelf bay, though the barcode livery remains clearly legible at that size.
Does the model have opening parts?
The fact sheet does not confirm opening parts for this die-cast model. At 1:64 scale, detail is concentrated on the exterior surfaces — most importantly the red and white F2004 Tribute Livery graphics across the bodywork.
What is the connection between the livery and the Ferrari F2004?
The F2004 competed in the 2004 FIA Formula 1 World Championship, winning 15 of 18 races. The barcode graphic on its engine cover and sidepods was a Philip Morris design used after tobacco advertising restrictions came into force. Ferrari recreated this pattern on the 296 GTB Assetto Fiorano in 2024 to mark the 20th anniversary of that season.
Who makes this model and what material is it?
This is a die-cast model produced by BBR Models, an Italian manufacturer. BBR produces scale replicas across multiple scales and is specifically known for Ferrari-focused releases.
